Beauty Industry

HCT-designed New Makeup Line is Launched at Sephora

HCT CA provided a full turnkey service inspired by the designer’s jewelry collections, embracing her passion for all things pink and sparkly.

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By: Jamie Matusow

Editor-in-Chief

Tarina Tarantino, the renowned jewelry and accessories designer, has launched her new makeup line exclusively at Sephora. The products include a mix of ornate compacts encrusted with twinkling hand set gems and pink lipsticks and glosses, designed to be the perfect luxurious makeup accessories.

HCT CA provided a full turnkey service and was inspired by Tarantino’s unique jewelry collections, embracing her passion for all things pink and sparkly. The design team’s goal was to create enticingly eye catching designs to house the high quality formulas.

“It’s very, very rewarding for a company such as HCT when we get the chance to work with individualistic, respected design talents such as Tarina and our long term collaborators at Sephora to bring new, exciting and interesting lines to market,” says Nick Gardner, executive VP sales. “We believe the collaboration has produced a wide range of strong color products that all retain Tarina’s signature look, sense of fun and style but are intrinsically strong performing products that exude quality in both the packaging and formulations.”

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